Privacy policy

Last updated: December 3, 2025

Viiven operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Viiven is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, and payment confirmations.
• Account information including username, password, security questions, preferences, and settings.
• Transaction information including items viewed, added to cart, wishlisted, purchased, returned, exchanged, or canceled.
• Communications with us including messages sent to customer support.
• Device information including browser, device type, IP address, and unique identifiers.
• Usage information including interactions with the Services and navigation data.

Personal Information Sources

We may collect personal information from:

• Directly from you when you use the Services or communicate with us.
• Automatically through the Services via cookies, tracking tools, or your device.
• Service providers who collect or process personal information on our behalf.
• Partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information to:

• Provide, tailor, and improve the Services. This includes processing orders, payments, returns, managing your account, and customizing your shopping experience.
• Marketing and Advertising. We may send promotional emails or show online advertisements.
• Security and Fraud Prevention. To authenticate accounts and detect or prevent fraudulent activity.
• Communicating with You. For customer support and service-related communications.
• Legal Reasons. To comply with laws, legal processes, or government requests.

How We Disclose Personal Information

We may share your information with:

• Shopify and service providers who support our business operations.
• Business and marketing partners for advertising and promotional purposes.
• Other parties when you direct us to share your information.
• Affiliates or members of our corporate group.
• Authorities or buyers in the event of a business transaction.

Relationship with Shopify

The Services are hosted by Shopify, which processes your data to provide and improve the platform. Your data may be transferred internationally. Shopify is responsible for processing related to its enhanced features and privacy tools.

Third Party Websites and Links

We may link to external websites. We are not responsible for their privacy practices. Please review their policies before using their services.

Children's Data

Our Services are not intended for children, and we do not knowingly collect information from minors. If a child provides data, please contact us for removal.

Security and Retention of Your Information

No system is 100% secure. We retain your information as long as necessary for operations, compliance, and legal obligations.

Your Rights and Choices

Depending on your location, you may have the right to:

• Access / Know the personal information we hold.
• Delete your personal information.
• Correct inaccurate data.
• Request Portability of your data.
• Manage communication preferences such as unsubscribing from marketing emails.

You may exercise your rights by contacting us using the information below.

Complaints

If you have concerns about how we handle your personal information, contact us. You may also have the right to file a complaint with your local data protection authority.

International Transfers

Your information may be transferred outside your home country. If transferred outside the EU/UK, we rely on legal safeguards such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. The “Last updated” date reflects the newest version.

Contact

If you have questions about our privacy practices or wish to exercise your rights, please email us at support@viiven.com.